Meet the team
Ewen Wardman
CEO & CO-FOUNDER
With an entrepreneurial drive, always on the lookout for new areas of disruptive innovation, Ewen leads a young, industry-transforming company that is set out to change the world of livestock farming.
Jamie Pugh
COO & CO-FOUNDER
Jamie oversees the operational side of the business focusing on service delivery, business development, statutory compliance, IP strategy, industry & government funding, and back office operations.
Ian Jones
HEAD OF SALES
Ian Jones brings extensive agricultural experience to the team. His career includes pivotal sales and support roles at Ritchey, Cox, and Allflex. At iLivestock, Ian leverages his expertise to drive innovation and provide top livestock management solutions.
Sarah Pennington
SOUTHWEST SALES REPRESENTATIVE
With eight years of sheep farming experience and using iLivestock's software, Sarah brings practical knowledge and strong customer service skills. Her diverse farm work experience helps her understand and meet farmers' needs.
Zoe Steel
SCOTLAND SALES REPRESENTATIVE
With a degree in Applied Animal Science and hands-on experience in animal care, Zoe helps iLivestock customers improve animal growth and health. Her sales background and passion for agriculture make her a valuable resource for farmers across Scotland.
Gabbi Duval
HEAD OF CUSTOMER SUCCESS
Gabbi supports and encourages farmers, with her mindful approach, every day to embrace technology. Whether it’s optimising farm setups or automating routine tasks, her commitment to excellence ensures the farmers’ livestock management journey will be seamless and successful.
Make it stand out
CUSTOMER SUCCESS SPECIALIST
With a background in farming and agritech, Georgia supports farmers and partners at iLivestock, providing platform support, on-farm assistance, and ensuring customer satisfaction.
Yoni van Breukelen
HEAD OF MARKETING & COMMUNICATIONS
With a background rooted in marketing and communications, Yoni is in charge of enhancing Duradiamond’s influence, reach and impact with customer-focused content.
Anne Wellenberg
PRODUCT OWNER
Anne is responsible for Duradiamond’s product portfolio, identifying on-farm customer needs, and translating them into technical requirements.
Sara Pugh
HEAD OF OPERATIONS
Sara works with UK national and international agricultural societies to deliver innovative solutions that streamline their processes and procedures.
Stacey Gibson
TECHNICAL PROJECT MANAGER
Stacey oversees all web, mobile, and hardware technology projects. She has a strong background in software testing and quality assurance, having been our first software tester and having obtained an ISTQB certification and a Software Development Apprenticeship. Stacey is passionate about improving our products’ technical functionality and usability, as well as advocating for the end user’s experience.
Stephen Alexander
HEAD OF ENGINEERING
Stephen works closely with our Hardware Integration Lead and Product Owner to specify and develop new Android mobile app features that meet the complex needs of the farming industry.
Kenneth Stewart
MOBILE ENGINEER
Kenneth, passionate about Android and open to iOS projects, brings extensive experience from testing apps for clients like STV and Heineken. His mobile development includes work with NovarumDx and Xamarin Forms. Fluent in Chinese, his international background enriches his new role in agri-tech.
Jules Coynel
SENIOR IOS DEVELOPER
An experienced software developer with a background in tech, fashion, and retail, has created apps for companies like John Lewis and Tesco Bank. As a lead iOS engineer, he’s worked across the Apple ecosystem and now focuses on iLivestock’s iOS apps. Based in Edinburgh, he also loves travelling.
Steven Segaud
QA TESTER
Steven is dedicated to ensuring that each product release meets the highest standards before it reaches the public. Though his background is in music—having served as a school teacher and a music director for theatre companies—Steven has successfully transitioned these skills into personal hobbies.