Meet the team
Ewen Wardman
CEO & CO-FOUNDER
With an entrepreneurial drive, always on the lookout for new areas of disruptive innovation, Ewen leads a young, industry-transforming company that is set out to change the world of livestock farming.
Jamie Pugh
COO & CO-FOUNDER
Jamie oversees the operational side of the business focusing on service delivery, business development, statutory compliance, IP strategy, industry & government funding, and back office operations.
Jim Holland
HEAD OF INTEGRATIONS & CO-FOUNDER
Jim is a highly adept software developer and systems architect with over thirty years of experience, working for multinational companies such as Tesco, General Electric, Motorola, Reuters, Artesyn, and Case.
Sara Pugh
HEAD OF OPERATIONS
Sara works with UK national and international agricultural societies to deliver innovative solutions that streamline their processes and procedures.
Stephen Alexander
HEAD OF ENGINEERING
Stephen works closely with our Hardware Integration Lead and Product Owner to specify and develop new Android mobile app features that meet the complex needs of the farming industry.
Yoni van Breukelen
MARKETING LEAD
With a background rooted in marketing and communications, Yoni is in charge of enhancing Duradiamond’s influence, reach and impact with customer-focused content.
Anne Wellenberg
PRODUCT OWNER
Anne is responsible for Duradiamond’s product portfolio, identifying on-farm customer needs, and translating them into technical requirements.
Gabbi Duval
HEAD OF CUSTOMER SUCCESS
Gabbi supports and encourages farmers, with her mindful approach, every day to embrace technology. Whether it’s optimising farm setups or automating routine tasks, her commitment to excellence ensures the farmers’ livestock management journey will be seamless and successful.
Stacey Gibson
TECHNICAL PROJECT MANAGER
Stacey oversees all web, mobile, and hardware technology projects. She has a strong background in software testing and quality assurance, having been our first software tester and having obtained an ISTQB certification and a Software Development Apprenticeship. Stacey is passionate about improving our products’ technical functionality and usability, as well as advocating for the end user’s experience.